{"id":1193,"date":"2026-09-14T12:27:33","date_gmt":"2026-09-14T12:27:33","guid":{"rendered":"https:\/\/niddam-drouas.com\/?page_id=1193"},"modified":"2026-09-14T15:05:04","modified_gmt":"2026-09-14T15:05:04","slug":"droit-des-marques","status":"publish","type":"page","link":"https:\/\/niddam-drouas.com\/en\/droit-des-marques\/","title":{"rendered":"Droit des marques"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"1193\" class=\"elementor elementor-1193\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ec05067 e-con-full e-flex e-con e-parent\" data-id=\"ec05067\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;full&quot;,&quot;background_background&quot;:&quot;classic&quot;}\" data-core-v316-plus=\"true\">\n\t\t<div class=\"elementor-element elementor-element-c805d9c e-flex e-con-boxed e-con e-child\" data-id=\"c805d9c\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eac229a elementor-widget elementor-widget-heading\" data-id=\"eac229a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h1 class=\"elementor-heading-title elementor-size-default\">Droit des marques ET des<br>DESSINS &amp; MOD\u00c8LES<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33b834f elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"33b834f\" data-element_type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-divider{--divider-border-style:none;--divider-border-width:1px;--divider-color:#0c0d0e;--divider-icon-size:20px;--divider-element-spacing:10px;--divider-pattern-height:24px;--divider-pattern-size:20px;--divider-pattern-url:none;--divider-pattern-repeat:repeat-x}.elementor-widget-divider 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var(--divider-color)}.elementor-widget-divider--separator-type-pattern{--divider-border-style:none}.elementor-widget-divider--separator-type-pattern.elementor-widget-divider--view-line .elementor-divider-separator,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:after,.elementor-widget-divider--separator-type-pattern:not(.elementor-widget-divider--view-line) .elementor-divider-separator:before,.elementor-widget-divider--separator-type-pattern:not([class*=elementor-widget-divider--view]) .elementor-divider-separator{width:100%;min-height:var(--divider-pattern-height);-webkit-mask-size:var(--divider-pattern-size) 100%;mask-size:var(--divider-pattern-size) 100%;-webkit-mask-repeat:var(--divider-pattern-repeat);mask-repeat:var(--divider-pattern-repeat);background-color:var(--divider-color);-webkit-mask-image:var(--divider-pattern-url);mask-image:var(--divider-pattern-url)}.elementor-widget-divider--no-spacing{--divider-pattern-size:auto}.elementor-widget-divider--bg-round{--divider-pattern-repeat:round}.rtl .elementor-widget-divider .elementor-divider__text{direction:rtl}.e-con-inner>.elementor-widget-divider,.e-con>.elementor-widget-divider{width:var(--container-widget-width,100%);--flex-grow:var(--container-widget-flex-grow)}<\/style>\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-93aafef e-flex e-con-boxed e-con e-child\" data-id=\"93aafef\" data-element_type=\"container\" data-settings=\"{&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8fcf905 elementor-widget elementor-widget-button\" data-id=\"8fcf905\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#elementor-action:action=popup:open&settings=eyJpZCI6IjI0MyIsInRvZ2dsZSI6ZmFsc2V9\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Julie Niddam<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d1f07f9 elementor-widget elementor-widget-button\" data-id=\"d1f07f9\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#elementor-action:action=popup:open&settings=eyJpZCI6IjI5MSIsInRvZ2dsZSI6ZmFsc2V9\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-text\">Anne Laporte<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f9c7b6c elementor-widget elementor-widget-text-editor\" data-id=\"f9c7b6c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.18.0 - 20-12-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Le cabinet accompagne ses clients dans la constitution, la gestion et la d\u00e9fense de leurs portefeuilles de marques et dessins et mod\u00e8les, en France comme \u00e0 l&rsquo;\u00e9tranger, gr\u00e2ce \u00e0 un r\u00e9seau de correspondants locaux de confiance, notamment en Asie, aux \u00c9tats-Unis et en Am\u00e9rique du Sud<\/p><p><b>Nos prestations :\u00a0<\/b><\/p><ul><li>Management of intellectual property portfolios\u00a0<\/li><li>Priors rights researches and registrations (France, Europe, Worldwide, local registrations abroad)\u00a0<\/li><li>Strategies for circumventing prior rights (Acquisition, coexistence agreements, actions for revocation or invalidity)<\/li><li>IP watch (worldwide)\u00a0<\/li><li>Agreements (licenses, assignments, etc.)\u00a0<\/li><li>Audits in connection with mergers and acquisitions (contract audits, validity of assignment clauses, trademark portfolio audits, trademark valuation, etc.).<\/li><li>Litigation before industrial property offices (INPI, EUIPO and WIPO)\u00a0<\/li><li>Litigation before civil and criminal courts (counterfeit seizures, infringement actions)<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d0fd577 elementor-widget elementor-widget-text-editor\" data-id=\"d0fd577\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"text-decoration: underline;\"><strong>QUESTIONS<\/strong><strong><span>\u00a0<\/span> FR\u00c9QUENTES<\/strong><\/span>\u00a0<\/p><p><span style=\"text-decoration: underline;\">Comment prot\u00e9ger une marque en France<\/span> ?<\/p><p>La protection passe par un d\u00e9p\u00f4t aupr\u00e8s de l&rsquo;INPI, pr\u00e9c\u00e9d\u00e9 d&rsquo;une recherche d&rsquo;ant\u00e9riorit\u00e9s pour v\u00e9rifier la disponibilit\u00e9 du signe. Un d\u00e9p\u00f4t mal pr\u00e9par\u00e9 \u2014 classes de produits ou services mal choisies, signe trop descriptif \u2014 fragilise la marque en cas de contentieux ult\u00e9rieur. Notre cabinet accompagne cette strat\u00e9gie de d\u00e9p\u00f4t, en France comme \u00e0 l&rsquo;\u00e9tranger via notre r\u00e9seau de correspondants.<\/p><p><span style=\"text-decoration: underline;\">Que faire en cas de contrefa\u00e7on de marque<\/span> ?<\/p><p>La premi\u00e8re \u00e9tape consiste \u00e0 r\u00e9unir les preuves de l&rsquo;usage litigieux, puis \u00e0 \u00e9valuer l&rsquo;opportunit\u00e9 d&rsquo;une mise en demeure amiable avant toute action judiciaire. Selon la gravit\u00e9 de l&rsquo;atteinte, une saisie-contrefa\u00e7on peut \u00eatre engag\u00e9e pour s\u00e9curiser les preuves. Nous privil\u00e9gions, chaque fois que possible, une issue transactionnelle rapide plut\u00f4t qu&rsquo;un contentieux long.<\/p><p><span style=\"text-decoration: underline;\">Combien co\u00fbte une proc\u00e9dure d&rsquo;opposition \u00e0 l&rsquo;enregistrement d&rsquo;une marque<\/span> ?<\/p><p>Le co\u00fbt d\u00e9pend de la complexit\u00e9 du dossier et de l&rsquo;ant\u00e9riorit\u00e9 invoqu\u00e9e, mais reste sans commune mesure avec celui d&rsquo;un contentieux judiciaire engag\u00e9 apr\u00e8s enregistrement. C&rsquo;est pourquoi la surveillance des d\u00e9p\u00f4ts concurrents et une r\u00e9action rapide dans le d\u00e9lai d&rsquo;opposition sont essentielles.<\/p><p><span style=\"text-decoration: underline;\">Que faire en cas de contrefa\u00e7on d&rsquo;un dessin ou mod\u00e8le<\/span> ?\u00a0<\/p><p>Comme pour les marques, il convient de r\u00e9unir les preuves de la reprise litigieuse, d&rsquo;appr\u00e9cier le risque de confusion ou de reprise des caract\u00e9ristiques prot\u00e9g\u00e9es, puis d&rsquo;engager une mise en demeure ou une action en contrefa\u00e7on selon la gravit\u00e9 de l&rsquo;atteinte. Une saisie-contrefa\u00e7on peut \u00eatre sollicit\u00e9e pour s\u00e9curiser les preuves avant toute proc\u00e9dure.\u00a0<\/p><p><span style=\"text-decoration: underline;\">Faut-il prot\u00e9ger une cr\u00e9ation \u00e0 la fois par le droit des marques et par celui des dessins et mod\u00e8les<\/span> ?\u00a0<\/p><p>Les deux protections sont cumulables et poursuivent des objets diff\u00e9rents : la marque prot\u00e8ge un signe distinctif (nom, logo), le dessin ou mod\u00e8le prot\u00e8ge l&rsquo;apparence d&rsquo;un produit. Pour un packaging ou un logo par exemple, un d\u00e9p\u00f4t combin\u00e9 s\u00e9curise \u00e0 la fois l&rsquo;identit\u00e9 de la marque et son apparence visuelle contre la copie.\u00a0<\/p><p><span style=\"text-decoration: underline;\">Comment valoriser un portefeuille de marques dans une op\u00e9ration de fusion-acquisition<\/span> ?\u00a0<\/p><p>Un audit sp\u00e9cifique permet de v\u00e9rifier la validit\u00e9 des d\u00e9p\u00f4ts, la coh\u00e9rence du portefeuille avec l&rsquo;activit\u00e9 r\u00e9elle de l&rsquo;entreprise, et l&rsquo;absence de risques de contentieux susceptibles d&rsquo;affecter sa valorisation. Cet audit s&rsquo;int\u00e8gre g\u00e9n\u00e9ralement dans la due diligence globale de l&rsquo;op\u00e9ration.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0a8542f e-flex e-con-boxed e-con e-child\" data-id=\"0a8542f\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;content_width&quot;:&quot;boxed&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Droit des marques ET desDESSINS &amp; MOD\u00c8LES Julie Niddam Anne Laporte Le cabinet accompagne ses clients dans la constitution, la gestion et la d\u00e9fense de leurs portefeuilles de marques et dessins et mod\u00e8les, en France comme \u00e0 l&rsquo;\u00e9tranger, gr\u00e2ce \u00e0 un r\u00e9seau de correspondants locaux de confiance, notamment en Asie, aux \u00c9tats-Unis et en Am\u00e9rique [&hellip;]<\/p>","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1193","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/niddam-drouas.com\/en\/wp-json\/wp\/v2\/pages\/1193","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/niddam-drouas.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/niddam-drouas.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/niddam-drouas.com\/en\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/niddam-drouas.com\/en\/wp-json\/wp\/v2\/comments?post=1193"}],"version-history":[{"count":19,"href":"https:\/\/niddam-drouas.com\/en\/wp-json\/wp\/v2\/pages\/1193\/revisions"}],"predecessor-version":[{"id":1230,"href":"https:\/\/niddam-drouas.com\/en\/wp-json\/wp\/v2\/pages\/1193\/revisions\/1230"}],"wp:attachment":[{"href":"https:\/\/niddam-drouas.com\/en\/wp-json\/wp\/v2\/media?parent=1193"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}